"To reinvigorate the franchise" means to make a once popular or successful brand or series lively and exciting again, often by bringing in new ideas, refreshing content, or attracting new fans.
Sentences with «to reinvigorate the franchise»
This much more light - hearted sequel reinvigorates the franchise after Disney's quirky but murky 2010 reboot of Lewis Carroll's classic, which sent the heroine into Underland (not Wonderland) for a dark adventure that spiralled into a... (contactmusic.net)
This much more light - hearted sequel reinvigorates the franchise after Disney's quirky but murky 2010 reboot... (contactmusic.com)
Window dressing as it may be, the new style goes a long way to reinvigorate the franchise on a superficial level and potentially draw in an even larger audience. (snackbar-games.com)